Manufacturer Spotlight – Steel King

Manufacturer Spotlight - Steel KingPallet Rack Now is pleased to introduce our new Manufacturer Spotlight feature. We at PRN are very fortunate to work with the country’s best manufacturers of pallet rack and material handling equipment. Over the next few weeks, we will be profiling some of these companies, starting with Steel King® out of Stevens Point, Wis.

Pallet Rack Now has been a Steel King® Excalibur dealer since 2014, moving over $1 million dollars of product annually. You can find a variety of Steel King beams and frames in our online store, here.

Since 1970, Steel King Industries, Inc., has earned a national reputation for manufacturing competitively priced, quality non-powered material handling products.

Steel King’s current product line includes pallet rack, cantilever rack, portable racks, industrial steel containers, and protective guarding systems. A majority of Steel King’s sales volume is generated from sales of pallet rack. This market consists of approximately 45 U.S. based manufacturers, producing nearly $1,190,000,000 in sales.

Steel King’s customer base ranges from Fortune 200 conglomerates to small manufacturers. Steel King® is an active member of the

Steel King New London, Wis. Facility
New London, Wis. facility

Material Handling Institute (MHI), the Rack Manufacturers Institute (RMI), the Storage Equipment Manufacturers Association (SMA), Protective Guarding Manufacturing Association (ProGMA) and the Material Handling Equipment Distributors Association (MHEDA).

Corporate offices are located in Stevens Point, Wis. Company-owned and operated production facilities are located in Stevens Point, Wis., New London, Wis., and Rome, Ga. Six regional sales offices are located nationwide. Corporate sales exceed $98 million dollars, and over 500 Steel King employees are dedicated to serving the needs of the growing material handling industry

Manufacturer Spotlight: Steel King At A Glance


Stevens Point, Wis.

Production Locations
Stevens Point
New London, Wis.
Rome, Ga.


Pallet Racks
Rack Systems
Dynamic Racks
Specialty Racks
Safety Product
Portable Racks
Shipping Racks
Work Platforms
Pallet Rack Accessories

SteelKing Historical Timeline

Manufacturer Spotlight - Steel King
Fred Anderson (L) and Rus Gerhard (R)

May 15, 1970
Steel King Industries is incorporated by Res Gerhard and Fred Anderson. The company starts with nine employees and 9,000 square feet of manufacturing space in Stevens Point, Wis.

The Stevens Point location doubles in size

The Hold ’N Fold® collapsible container debuts

New London, Wis. manufacturing facility opens, and Stevens Point facility expands

New London facility begins producing wood-burning stoves and boilers

Hold ’N Fold® collapsible container debuts

Steel Guard® protective railing is introduced

New manufacturing plant in Rome, Ga. opens, Stevens Point facility expands

Steel King SK2000 Pallet Rack
SK2000 Pallet Rack

SK2000® brand closed tubular boltless pallet rack is introduced by Steel King. New London facility expands

Premiere Distributor program introduced to strengthen partnerships with top dealers

New London facility expands and includes a new powder-coated paint system. Stevens Point offices expand and the Rome plant doubles in productions size

Steel King develops its own pallet flow rack design

Quick Ship program, push back rack, and multi-level order picking systems introduced

Rome plant expands and adds powder coat paint line

Armor Guard® protective railing line added

Steel King SK3000 Structural Pallet Rack
SK3000 Structural Pallet Rack

Steel King doubles its New London roll-form rack facility

First Steel King University event for dealer training is held

May 15, 2020
Steel King will celebrate its 50th business anniversary